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Jollibee student questions

Jollibee student questions - Jollibee’s international...

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Case Study: Jollibee Foods Corporation (A): International Expansion Name_________________ QUESTION 1: How was Jollibee able to build its dominant position in fast food in the Philippines? QUESTION 2: What sources of competitive advantage was it able to develop against McDonald’s in its home market? QUESTION 3: How would you evaluate Tony Kitchner’s effectiveness as the head of
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Unformatted text preview: Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement its priorities? QUESTION 4: How would you deal with the three options described at the end of the case?...
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