Students_Chapter 3 Marketing Ethics

Students_Chapter 3 Marketing Ethics - Chapter 3: Marketing...

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Chapter 3: Marketing Ethics 1. After a marketing firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in: A. legal discourse. B. partying. C. re-identification of issues. D. choosing a course of action. E. brainstorming and evaluation of alternatives. 2. Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because: A. they are trained in the art of effective persuasive communication. B. consumers recognize marketers are not as quantitatively skilled as accounting and finance people. C. they interact directly with consumers. D. problems like those that occurred at Enron, Tyco, and WorldCom were caused by marketers. E. marketers, by definition, are less ethical. 3. Edward is seriously considering developing his entry-level marketing position into a full-fledged career. His mentor suggested he learn and demonstrate the Ethical Values in the AMA Code of Ethics. Which of the following is not one of those Ethical Values? A. Honesty when dealing with customers and stakeholders. B. Fairness in balancing the needs of both buyers and sellers. C. Respect for the human dignity of all stakeholders. D. Dedication to increasing the return on investment for shareholders as the main duty of the corporation. E. Citizenship to fulfill economic, legal, philanthropic and social responsibilities strategically. 4. Mattel needed to act quickly when they learned of potential lead hazards in some of its toys. As a firm, they used ethical principles and approaches to: A. isolate itself from the Chinese firm and its subcontractor to make sure it did not get blamed for the problem. B. minimize the damage by focusing on the few product lines affected. C. maintain its strong relationship with its customers by recalling products that posed dangers to children and their customers. D. use the occasion as an opportunity to shed unprofitable lines of products at the same time they disposed of the defective products. E. explore the cultural difference and differing ethical systems of both the Chinese the U.S. company. 5. One of All Army Credit Union's customers complained to the home office about huge fees assessed to his account that were not mentioned when he opened the account. The manager of All Army Credit Union will likely: A. assess whether the organization has a strong ethical climate. B. determine what explicit rules for governing the firm's transactions exist. C. review ambiguity in the current code of ethics. D. determine what reward is appropriate for the staff member who generated the fees. E. look for irregularities in the customer's account he is trying to cover up.
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6. Which of the following questions is typically asked in an Ethical Decision-making Evaluation Questionnaire? A. Whose idea was this originally?
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Students_Chapter 3 Marketing Ethics - Chapter 3: Marketing...

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