Business_ethic_term_paper_on_Nike's

Business_ethic_term_paper_on_Nike's - Nike: Labor Crisis in...

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Nike: Labor Crisis in Asia BA 4317 501: BUSINESS ETHICS Instructor: Marilyn Kaplan By Wei Xu
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Table of Contents Introduction…………………………………………………………………………. . 3 Nike, Inc……………………………………………………………………………… 3 Nike Marketing Strategy……………………………………………………………. . 4 The Rise of Sales………………………………………………………………………. 5 The Competition Continues …………………………………………………………. . 6 Nike’s Image Crisis in Asia…………………………………………………………….6
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Nike: Labor Crisis in Asia Introduction In the past years, many workers lost their jobs when the U.S. Nike factories moved to Asia. This has caused a major hit to not only the public, but also the economy. It has led an unethical work practice to Asian workers for cheap labor. “Nike weathered an image crisis involving its labor practices in developing countries by creating a corporate responsibility division, among other moves to address the problems” (Kevin). Nike, Inc. The Nike Company was formed in 1960s when a two person enterprise in Oregon, was known worldwide largest for its sportswear and apparel. “The Nike story begins with its founder, sports enthusiast Phil Knight. Knight grew up in Oregon, a haven for the running. In 1962, Knight started Blue Ribbon Sports, the precursor company to Nike” (Kevin). As it grew from a nineteenth-century athletic shoe company into a largest footwear expert by the mid 1900s, Nike became associated in the minds of consumers with the six dimensions of sports. “Knight wanted to use the name “Dimension Six” to reflect the six dimensions of sports- the fan, the event, the arena, the equipment the media, and the shoes or apparel” (Kevin). The Nike Inc, which was less than two decades old, specialized in athletic footwear that was not being addressed by the sports superstar players. “Provide high quality running shoes designed especially for athletes by athletes. Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad” (Kevin). In a recent trip to Japan, Knight
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This note was uploaded on 09/19/2011 for the course BA BA3341 taught by Professor Rosejude during the Spring '11 term at Butler Community College.

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Business_ethic_term_paper_on_Nike's - Nike: Labor Crisis in...

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