UofP - MBA590 - Individual Assignment - Paper - 01-14-06

UofP - MBA590 - Individual Assignment - Paper - 01-14-06 -...

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Problem Solution 1 Problem Solution: Harrison-Keyes, Inc. Robert Sikes MBA590 Terry Taggart January 14, 2006
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Problem Solution 2 Problem Solution: Harrison-Keyes, Inc. This paper will describe the overall situation with Harrison-Keyes, Inc. identifying challenges and opportunities. It will further describe the desired end-state, goals, and develop a problem statement. Situation Background Harrison-Keyes, Inc. (Harrison-Keyes)—a global publisher of print products founded in 1899—specializes in scientific, technical, business, professional, and educational books and materials. Harrison-Keyes holds about 22,700 active titles and publishes about 2,000 new titles each year. Throughout the years, the company has enjoyed being a leading publisher of business, scientific, and technical information. However, Harrison-Keyes—including the entire industry— has been anguished by competition from low-cost retailers devouring profits. Furthermore, publishing companies like Harrison-Keyes are finding that success and survival has become a challenge. In an effort to revitalize the company, the Harrison-Keyes Board of Directors recently hired a new CEO, William Guardo, who has been in publishing for more than 30 years. As the previous CEO, Meg McGill, had extensive experience in the high-tech industry and was a strong proponent of all things digital, Guardo favors traditional publishing, has little high-tech experience, and is not a big fan of e-books. While the Board was supportive of McGill’s strategy for the new millennium by moving to e-book publishing (University, 2005), they are now expressing reservations. As Guardo moves forward in his new position, his reservations of an e-book initiative are evident. Issue Identification
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Problem Solution 3 Harrison-Keyes faced numerous challenges with implementing a new strategic plan. As the company has experienced relative success, organizational growth and change is necessary for continued success. Harrison-Keyes faces the challenges and opportunities inherent in positioning the company for future growth. One of the biggest challenges Harrison-Keyes faced was updating their current strategy for the new millennium by moving to e-book publishing. Most team members shared the company’s vision for the future in order to achieve its goals; however, ineffective and poor leadership have compromised the implementation of an e-book initiative. Other challenges include: Lack of strategic and operational controls. Lack of a performance management and measurement system. Insufficient strategic planning, implementation, and monitoring of e-book publishing initiative. Buy-in from stakeholders, which include both staff and authors. Insufficient product (software and hardware) and intellectual property infringement
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This note was uploaded on 09/19/2011 for the course STATEGIC O 590 taught by Professor Smith during the Spring '11 term at University of Phoenix.

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UofP - MBA590 - Individual Assignment - Paper - 01-14-06 -...

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