UofP - MBA590 - Individual Assignment - Paper - 12-10-05

UofP - MBA590 - Individual Assignment - Paper - 12-10-05 -...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Problem Solution 1 Problem Solution: Harrison-Keyes, Inc. Robert Sikes MBA590 Terry Taggart December 10, 2005
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Problem Solution 2 Problem Solution: Harrison-Keyes, Inc. This paper will describe the overall situation with Harrison-Keyes, Inc. identifying challenges and opportunities. It will further describe the desired end-state, goals, and develop a problem statement. Situation Background Harrison-Keyes, Inc. (Harrison-Keyes)—a global publisher of print products founded in 1899—specializes in scientific, technical, business, professional, and educational books and materials. Harrison-Keyes holds about 22,700 active titles and publishes about 2,000 new titles each year. Throughout the years, the company has enjoyed being a leading publisher of business, scientific, and technical information. However, Harrison-Keyes—including the entire industry— has been anguished by competition from low-cost retailers devouring profits. Furthermore, publishing companies like Harrison-Keyes are finding that success and survival has become a challenge. In an effort to revitalize the company, the Harrison-Keyes Board of Directors recently hired a new CEO, Meg P. McGill, who has extensive experience in the high-tech industry and is a strong proponent of all things digital. With Board support, she desires to update Harrison- Keyes’s strategy for the new millennium by moving to e-book publishing (University, 2005). Issue Identification Harrison-Keyes faces numerous challenges with implementing a new strategic plan. As the company has experienced relative success, organizational growth and change is necessary for continued success. Harrison-Keyes faces the challenges and opportunities inherent in positioning the company for future growth. One of the biggest challenges Harrison-Keyes faces is updating their current strategy for the new millennium by moving to e-book publishing. All team members
Background image of page 2
Problem Solution 3 must share the company’s vision for the future in order to achieve its goals. Other challenges include: Strategic planning, implementation, and monitoring of e-book publishing initiative. Buy-in from stakeholders, which include both staff and authors. Lack of a performance management system. Insufficient product (software and hardware) and intellectual property infringement research. Unsatisfactory support by an overseas outsourcing company selected to format the e- books (University, 2005). Creating a new organization will be primarily driven by Harrison-Keyes’s ability to focus on the challenges listed above and the alignment of organizational behavior, structure, and culture (Kreitner, 2004). As organizational change can be difficult, benchmarking and performance management system can be the first-steps toward Harrison-Keyes identifying opportunities and potential solutions. Opportunity Identification
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

UofP - MBA590 - Individual Assignment - Paper - 12-10-05 -...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online