UofP - MBA590 - Team Assignment - Scenario One Benchmarking - Team - 12-17-05

UofP - MBA590 - Team Assignment - Scenario One Benchmarking - Team - 12-17-05

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Harrison-Keyes 1 Running head: HARRISON-KEYES, INC. BENCHMARKING ANALYSIS Harrison-Keyes, Inc. Benchmarking Analysis Learning Team B University of Phoenix
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Harrison-Keyes 2 Harrison-Keyes, Inc. Benchmarking Analysis The current economic environment coupled with increasing competition has presented numerous challenges for the publishing industry. Based on this volatility the future success or failure of Harrison-Keyes could be at stake if certain organizational changes are not implemented effectively. The Board of Directors for Harrison-Keyes has recently hired a new CEO in hopes of revitalizing the company. The new CEO, Meg McGill, has exciting plans for adding digital publishing to the menu of products Harrison-Keyes offers. Will this new direction be adopted and effectively implemented by the Harrison-Keyes stakeholders? Will the current leadership team be able to assist in this transformation and see the project through to successful completion? To help answer these questions, the issues relevant to the situation must first be identified (University, 2005). A research report and analysis has been conducted to identify Harrison-Keyes’ current situation and possible solutions through benchmarking and risk assessments. Based on the scenario presented in the course materials, this report will provide a description of the current situation at Harrison-Keyes, discuss benchmarking research completed by Team B and explore possible solutions providing a risk assessment of those solutions. Current Situation Harrison-Keyes is a well established publishing company that has published award winning books for over 100 years. Harrison-Keyes has approximately 22,700 active titles and publishes about 2000 new titles each year (Harrison-Keyes, 2005). Originally the company focused on literary giants; however in the 1950’s shifted their
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Harrison-Keyes 3 focus to publishing scientific, technical and business books and journals to meet consumer demand. Today Harrison-Keyes is faced with another shift in consumer demand. That being digital publishing or e-books. Based on market research presented in the scenario the world wide sale of e-books is growing by leaps and bounds (par.17-18). Early projections indicate that in the first year of e-book publishing at Harrison-Keyes, the company should earn 32 million and will more than triple that revenue over the next three years. The mission at Harrison-Keyes is “…to provide essential information and insight that enable individuals, markets, and societies to perform to their full potential.”(E- Publishing Strategic Plan Presentation, 2005) The company achieves this mission by: Being essential to markets Providing leadership in the diverse markets they serve Generating consistent revenue and profit growth Providing a superior return to their shareholders Harrison-Keyes’ vision statement is as follows: “Our vision is to be the world's most dynamic publishing company, packaging innovative information solutions essential to
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UofP - MBA590 - Team Assignment - Scenario One Benchmarking - Team - 12-17-05

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