UofP - MBA590 - Team Assignment - Scenario Two Benchmarking - Team - 01-21-06

UofP - MBA590 - Team Assignment - Scenario Two Benchmarking - Team - 01-21-06

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Unformatted text preview: Harrison-Keyes 1 Running head: HARRISON-KEYES, INC. BENCHMARKING ANALYSIS Harrison-Keyes, Inc. Benchmarking Analysis Learning Team B University of Phoenix January 21, 2006 Harrison-Keyes 2 Harrison-Keyes, Inc. Benchmarking Analysis Harrison-Keyes faced numerous challenges with implementing a new strategic plan. As the company has experienced relative success, organizational growth and change is necessary for continued success. Harrison-Keyes faces the challenges and opportunities inherent in positioning the company for future growth. One of the biggest challenges Harrison-Keyes faced was updating their current strategy for the new millennium by moving to e-book publishing. Most team members shared the companys vision for the future in order to achieve its goals; however, ineffective and poor leadership have compromised the implementation of an e-book initiative. Other challenges include: Lack of strategic and operational controls. Lack of a performance management and measurement system. Insufficient strategic planning, implementation, and monitoring of e-book publishing initiative. Buy-in from stakeholders, which include both staff and authors. Insufficient product (software and hardware) and intellectual property infringement research. Unsatisfactory support by an overseas outsourcing company selected to format the e-books (University, 2005). Creating a new organization will be primarily driven by Harrison-Keyess ability to focus on the challenges listed above and the alignment of organizational behavior, structure, and culture (Kreitner, 2004). As organizational change can be difficult, strategic planning, benchmarking, strategic and operational controls, and performance management and Harrison-Keyes 3 measurement system can be the first-steps toward Harrison-Keyes identifying opportunities and potential solutions. A research report and analysis has been conducted to identify Harrison-Keyes current situation and possible solutions through benchmarking and risk assessments. Based on the scenario presented in the course materials, this report will provide a description of the current situation at Harrison-Keyes, discuss benchmarking research completed by Team B and explore possible solutions providing a risk assessment of those solutions. Current Situation Harrison-Keyes is a well-established publishing company that has published award- winning books for over 100 years. The company has approximately 22,700 active titles and publishes about 2000 new titles each year (University, 2005). Originally the company focused on literary giants; however in the 1950s shifted their focus to publishing scientific, technical and business books and journals to meet consumer demand. Today Harrison-Keyes is faced with another shift in consumer demanddigital publishing or e-books. Based on market research presented in the first scenario the worldwide sale of e-books is growing by leaps and bounds (par. 17-18) and Harrison-Keyes wanted to be a part of that movement. Early projections (par....
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UofP - MBA590 - Team Assignment - Scenario Two Benchmarking - Team - 01-21-06

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