ch04_full - target market Chapter 4 environmental...

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target market component lifestyles Generation Y baby boomers purchasing power environmental management demography Generation X multiculturalism inflation Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4 Chapter 4
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when a company implements strategies that attempt to shape the external environment within which it operates the study of people’s vital statistics, such as their age, race and ethnicity, and location people born between 1965 and 1978 when all major ethnic groups in an area—such as a city, county, or census tract—are roughly equally represented a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year a defined group most likely to buy a firm’s product the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle people born between 1979 and 1994 people born between 1946 and 1964 a comparison of income versus the relative cost of a
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ch04_full - target market Chapter 4 environmental...

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