part04MM - PART 4-MARKETING MISCUES RETAIL EMBARGO OF HARRY...

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Unformatted text preview: PART 4-MARKETING MISCUES RETAIL EMBARGO OF HARRY POTTER BOOK VIOLATED The sixth title in the magical tales of Harry Potter, Harry Potter and the Half-Blood Prince, was released on July 16, 2005, and quickly sold 10.8 million copies. This was a world record for the first printing of a book, but the records it broke were set by earlier books in the Harry Potter series. The fourth title, Harry Potter and the Goblet of Fire , was hailed as the fastest-selling book in history when it sold 3 million copies in the first 48 hours after its release in July 2000. Three years later, Harry Potter and the Order of the Phoenix took over the record. Only eight years after the publication of the first book in the series, Harry Potter and the Sorcerers Stone , the Harry Potter series has sold over a quarter of a billion copies, and the books have been translated into 61 languages and are distributed in more than 200 countries....
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