May 30, 2011 AB - Persuasive Strategy Goals influence...

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Persuasive Strategy Goals influence reader’s thinking or behaviour; to change someone’s mind; perhaps to motivate an action you know what YOU want…you have to get the reader you want it, too
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Persuasive Strategy find out what would motivate/interest your reader (audience analysis) make your request attractive to the reader (consider the reader benefits ) build credibility with the reader (offer facts, specifics; know what you’re talking about; use research) use precise, non-clichéd language
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To prepare your persuasive résumé, 1. know your most relevant assets for target company and job 1. know your main asset (central selling feature) 3. have the necessary details from your self-inventory
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Heading: your name, address, phone number(s), and email address. Career Objective: shows you have sense of purpose and allows you to present your “central selling feature.” Availability Date (add for Assignment 3) Prepare your résumé (See p. 411 and model on Blackboard)
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Example of a job objective: OBJECTIVE: To obtain an entry-level accounting position that will allow me to apply my accounting major and my bookkeeping experience while I work towards a C.A. designation Note : clearly identifies job : entry-level accounting position clearly identifies central selling feature : my accounting major and my bookkeeping experience
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May 30, 2011 AB - Persuasive Strategy Goals influence...

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