International Marketing - Marketing Internationally Program...

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Marketing Internationally Program an international marketing company in general should be modified and adapted to foreign markets. This international marketing program uses strategies to achieve their marketing objectives. Within each foreign nation, the company is likely to find a combination of marketing environment and target markets that are different from those in his own country and other foreign countries. It is important that in international marketing, product, price, distribution and promotion strategies adapted accordingly. For an international company to work correctly, the cultural, social, economic and legal within the country must be clearly understood. The international marketing task is more difficult and risky than expected by many companies. One of the factors controlling the international marketing is management. It is very important for managers to recognize the differences and similarities in buyer behavior. Many errors can occur if managers do not realize that buyers differ from country to country. These international differences in buyer behavior, rather than similarities, which causes problems in international marketing success. An international marketing manager is a manager responsible for facilitating the exchange of products between the organization and its customers or clients. Sometimes an international marketing manager, are struggling to complete the exchange of products. Many surprises in international business are undesirable human error. An international corporation must understand the external environment before proceeding with business matters. The problems arise constantly and often unexpected results. Sometimes, these unexpected results are inevitable. Other times they are avoidable. To be sure to avoid these situations do not occur, international marketing managers should be aware of cultural differences. Cultural differences are between most nations. The differences in culture is one of the most important factors in an international company. All nationalities have unique characteristics that are unknown to many foreigners. Many international businesses are aware of these cultural differences. It is very important to understand these cultures in order to successfully market a product. For example, different nationalities have different beliefs about how business affairs to take place. Some countries prefer to work within other countries may take this as being offensive. Many countries consider it an insult to be asked to work over a period of time. A country may feel that the time is deadly and can be backed into a corner. On the other hand, other countries try to expedite the process of setting deadlines. To be effective in a foreign market is necessary to understand the customs. Knowing what to do in a foreign country is as important as knowing what not to do. Lack of understanding of local customs can lead to serious misunderstandings between business people. The summary dismissal of a cup of coffee can lead to total confusion. The decline of an invitation is sometimes considered an
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This note was uploaded on 09/20/2011 for the course INTERNATIO COM 285 taught by Professor Smith during the Winter '10 term at University of Phoenix.

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International Marketing - Marketing Internationally Program...

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