Reporting Standards - Reporting Standards I. Chapter 1 In...

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Reporting Standards I. Chapter 1 In this book, Carl Shapiro and Hal R. Varian to offer an overview of the competitive field of network economics, and highlight key economic rules that govern it. They claim you do not need a new economics to understand the new economy: basic economic principles necessary for developing business strategy remain the same. To understand the economics of information technology have to look at economic issues involve both information and technology. On the side of the information, Shapiro and Varian argue: the cost of producing the information, how to manage intellectual property, information such as an experience good, and the attention economy. On the technology side, add: systems competition, lock-in and switching costs, positive feedback, network externalities, and standards. The chapter ends with a brief description of the policy issues related to the network economy. II. Chapter 2 For starters, it says that information is costly to produce but cheap to reproduce. The economic rule that is parallel to this issue says that while the fixed costs of production are large, variable costs of reproduction are small. This chapter focuses on the special cost structure of information, and outlines effective ways to sell an information good market identification. We discuss how to develop a basic strategy based on what the industry operates in one, and illustrates how the unique characteristics of information markets offer new opportunities to implement the test of time-principles of competitive strategy. Shapiro and Varian also review strategies for the personalization of information through customization of their product, and by various means of personal quote. III. Chapter 3 The next chapter examines how information assets of the version to appeal to different market segments that pay different prices for different versions. Version-control strategies are illustrated with examples include: delay, user interface, comfort, speed of operation, flexibility of use and support. Shapiro and Varian also explore topics such as
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This note was uploaded on 09/20/2011 for the course BUS 210 BUS 210 taught by Professor Garcia during the Winter '09 term at University of Phoenix.

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Reporting Standards - Reporting Standards I. Chapter 1 In...

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