Business Policies and Strategies - An Action Guide

Business Policies and Strategies - An Action Guide - B...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Business Policies and Strategies: An Action Guide Business Policy and Strategy: An Action Guide, by Robert Murdick, Carl R. Moor and Richard H. Eckhouse, attempts to link the general policies and the interrelationships that exist between the various functional areas that college students tend to study. The authors intend the text to complement the traditional casebook and / or computer simulations used in teaching business strategy (ix). Analysis of the situation is presented, as well as a framework for developing the strategy. Real world experience combined with practical and theory of education to provide the fullest possible picture of the business strategy. The authors have divided the text into 15 chapters, with no subdivisions. It is possible, however, the group of chapters on specific areas of study. For example, the first chapter, "The failure of business - the business success," discusses why businesses fail, and provides reasons for continuing with the rest of the text. The next two chapters focus on the "field", including the business environment and business system. In the fourth and fifth chapters introduce strategic management (Chapter 4) and the struggle not only to survive but prosper through strategic management (Chapter 5). Six to Nine chapters address specific functional areas (marketing, accounting / finance, production, engineering / research and development). Chapters 10 and 11 introduce the reader to the problems of human resource management (Chapter 10) and data processing resources (Chapter 11). The last four chapters discuss issues related to the analysis of business situations. Analysis of multinational corporations is the subject of Chapter 12, while Chapter 13 becomes the reader's attention on how to conduct an industry study. Chapters 14 and 15 focus on how to analyze a case and examples of case studies, respectively. The text concludes with an appendix of symbols used by those who evaluate the reports and a general index of topics in the book. The authors make good use and frequency tables, charts, shapes and other graphical techniques to illustrate his points. Each chapter concludes with a selected bibliography which the student can use for further research. The book is printed entirely in black ink, the use of color to the key concepts that have improved the value of the book as a teaching text. Visually, the book is full of people without a lot of white space for readers to take notes. Key concepts could also have been separated from the supporting text more clearly. While each chapter has a summary, they have an introduction or a list of keywords of the concepts that the student must learn as a result of study of each chapter. Such aid will make the book more valuable and improve the learning experience of the readers. Chapter 1 examines why some companies succeed and why others. The first sentence in the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/20/2011 for the course BUS 475 475 taught by Professor Webster during the Winter '09 term at University of Phoenix.

Page1 / 9

Business Policies and Strategies - An Action Guide - B...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online