Unformatted text preview: • Wendy’s created an ad supporting their integrity with their “fresh, never frozen beef.” Their slant is that their method for preparing hamburger meat results in a tastier and better hamburger. I would assume they researched what their customers preferred in a hamburger patty and are now offering what will sell the best. This ad reflects the general belief that fresh is better than frozen. I think, in general, a consumer would prefer fresh products when given the choice between fresh and frozen....
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- Spring '10
- hamburger patty, Fresh products, Rudy Guiliani, hamburger meat results