This preview shows page 1. Sign up to view the full content.
Unformatted text preview: • Wendy’s created an ad supporting their integrity with their “fresh, never frozen beef.” Their slant is that their method for preparing hamburger meat results in a tastier and better hamburger. I would assume they researched what their customers preferred in a hamburger patty and are now offering what will sell the best. This ad reflects the general belief that fresh is better than frozen. I think, in general, a consumer would prefer fresh products when given the choice between fresh and frozen....
View Full Document
This note was uploaded on 09/20/2011 for the course CRT 205 205 taught by Professor Jimmy during the Spring '10 term at University of Phoenix.
- Spring '10