RM TOPICS - RM TOPICS Marketing and International Business...

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RM TOPICS Marketing and International Business 1. The impact of country of origin on consumer purchasing decisions. 2. Product characteristics and symbolic consumption. 3. Children and family purchasing decision. 4. Culture and consumer impulsive buying behavior. 5. Consumers’ perceptions toward online buying behavior. 6. Peer pressure and decision making. 7. Responsible marketing. 8. Corporate social responsibility and consumer behavior. 9. The marketing of services. 10. How to generate brand credibility. 11. Corporate social responsibility and companies’ benefits. 12. Word of Mouth (WOM) as a tool in marketing. 13. Switching Cost and Switching Behavior. 14. Marketing education. Strategic Management, Innovation, and Entrepreneurship 1. How do different countries promote entrepreneurship and innovation? 2. New methods in introducing new product or service in the market. 3. The decision to join a strategic Alliance. 4.
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This note was uploaded on 09/20/2011 for the course ACCT 502 taught by Professor Hassanouda during the Spring '11 term at German University in Cairo.

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RM TOPICS - RM TOPICS Marketing and International Business...

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