Mediamark Reporter MRI Video Game Systems PS3 Household Owns

Mediamark Reporter MRI Video Game Systems PS3 Household...

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Fall 2009 Product: Electronics Video Game Systems PlayStation 3 (PS 3) Household owns Adults Total '000 Proj '000 Pct Across Pct Down Total 225887 13774 6.1 100 Educ: graduated college plus 60806 3667 6 26.6 Educ: attended college 63023 4795 7.6 34.8 Educ: graduated high school 69801 3967 5.7 28.8 Educ: did not graduate HS 32257 1345 4.2 9.8 Educ: post graduate 20290 892 4.4 6.5 Educ: no college 102058 5313 5.2 38.6 Age 18-24 28537 3300 11.6 24 Age 25-34 40349 4058 10.1 29.5 Age 35-44 42375 3180 7.5 23.1 Age 45-54 44155 2366 5.4 17.2 Age 55-64 33466 749 2.2 5.4 Age 65+ * 37006 122 0.3 0.9 Adults 18-34 68885 7357 10.7 53.4 Adults 18-49 134084 12006 9 87.2 Adults 25-54 126879 9605 7.6 69.7 Men 18-34 34689 4105 11.8 29.8 Men 18-49 66843 6502 9.7 47.2 Men 25-54 62815 5232 8.3 38 Women 18-34 34196 3252 9.5 23.6 Women 18-49 67241 5505 8.2 40 Women 25-54 64064 4372 6.8 31.7 Occupation: Professional and Related Occupation 30311 2186 7.2 15.9 Occupation: Management, Business and Financial Opera 21717 1507 6.9 10.9 Occupation: Sales and Office Occupation 33214 2593 7.8 18.8 Occupation: Natural Resources, Construction and Mainte 13444 874 6.5 6.3 Occupation: Other Employed 39994 2672 6.7 19.4 HHI150,000+ 23605 2187 9.3 15.9 HHI$75,000-$149,999 64718 4679 7.2 34 HHI$60,000-$74,999 24815 1689 6.8 12.3 HHI$50,000-$59,999 18924 1127 6 8.2 HHI$40,000-$49,999 20241 933 4.6 6.8 HHI$30,000-$39,999 21328 1115 5.2 8.1 HHI$20,000-$29,999 21550 1036 4.8 7.5 HHI<$20,000 30706 1008 3.3 7.3 Census Region: North East 41622 3038 7.3 22.1 Census Region: South 83038 4432 5.3 32.2 Census Region: Midwest 49827 2799 5.6 20.3 Census Region: West 51401 3505 6.8 25.4 MediaMarkets: Top 5 47517 4071 8.6 29.6 MediaMarkets: Next 5 22899 1377 6 10 County Size: A 93183 6686 7.2 48.5 County Size: B 68286 3898 5.7 28.3 County Size: C 32762 1762 5.4 12.8 County Size: D 31656 1428 4.5 10.4 Marital Status: Never Married 58619 5298 9 38.5 Marital Status: Now Married 124254 7273 5.9 52.8
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Marital Status: Engaged 11083 992 9 7.2 Marital Status: Widowed/Divorced/Legally Separated 43013 1203 2.8 8.7 Child age: <12 months 9017 599 6.6 4.4 Child age: 12-23 months 8592 763 8.9 5.5 Child age: <2 years 17038 1310 7.7 9.5 Child age: <6 years 41670 3494 8.4 25.4 Child age: 2-5 years 32266 2651 8.2 19.2 Child age: 6-11 years 42124 3471 8.2 25.2 Child age: 12-17 years 44996 4719 10.5 34.3 Years At Present Address: <1 year 36047 2966 8.2 21.5 Years At Present Address: 1-4 Years 65308 4212 6.4 30.6 Years At Present Address: 5+ Years 124356 6589 5.3 47.8 Home: Owned 158033 9493 6 68.9 Home value: $500,000+ Dollars 16612 1119 6.7 8.1 Home value: $200,000-$499,999 45233 3122 6.9 22.7 Home value: $100,000-$199,999 48276 2620 5.4 19 Home value: $50,000-$99,999 19099 1007 5.3 7.3 Home value: <$50,000 * 8768 302 3.4 2.2 Race: White 173131 9734 5.6 70.7 Race: Black/African American 26199 2017 7.7 14.6 Race: American Indian or Alaska Native * 2545 193 7.6 1.4 Race: Asian 5969 495 8.3 3.6 Race: Other 21576 1592 7.4 11.6
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Mediamark Reporter MRI Video Game Systems PS3 Household...

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