Mediamark Reporter MRI Video Game Systems Wii Household Owns

Mediamark Reporter MRI Video Game Systems Wii Household...

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Fall 2009 Product: Electronics Video Game Systems Nintendo Wii Household owns Adults Total '000 Proj '000 Pct Across Pct Down Total 225887 31325 13.9 100 Educ: graduated college plus 60806 11931 19.6 38.1 Educ: attended college 63023 10132 16.1 32.3 Educ: graduated high school 69801 7184 10.3 22.9 Educ: did not graduate HS 32257 2078 6.4 6.6 Educ: post graduate 20290 3943 19.4 12.6 Educ: no college 102058 9262 9.1 29.6 Age 18-24 28537 4250 14.9 13.6 Age 25-34 40349 7516 18.6 24 Age 35-44 42375 9940 23.5 31.7 Age 45-54 44155 6763 15.3 21.6 Age 55-64 33466 2090 6.2 6.7 Age 65+ 37006 766 2.1 2.4 Adults 18-34 68885 11766 17.1 37.6 Adults 18-49 134084 26099 19.5 83.3 Adults 25-54 126879 24220 19.1 77.3 Men 18-34 34689 5868 16.9 18.7 Men 18-49 66843 12462 18.6 39.8 Men 25-54 62815 11387 18.1 36.4 Women 18-34 34196 5898 17.2 18.8 Women 18-49 67241 13637 20.3 43.5 Women 25-54 64064 12833 20 41 Occupation: Professional and Related Occupation 30311 6785 22.4 21.7 Occupation: Management, Business and Financial Opera 21717 4880 22.5 15.6 Occupation: Sales and Office Occupation 33214 5625 16.9 18 Occupation: Natural Resources, Construction and Mainte 13444 1864 13.9 6 Occupation: Other Employed 39994 5259 13.1 16.8 HHI150,000+ 23605 5959 25.2 19 HHI$75,000-$149,999 64718 13386 20.7 42.7 HHI$60,000-$74,999 24815 3505 14.1 11.2 HHI$50,000-$59,999 18924 2327 12.3 7.4 HHI$40,000-$49,999 20241 1847 9.1 5.9 HHI$30,000-$39,999 21328 1816 8.5 5.8 HHI$20,000-$29,999 21550 1508 7 4.8 HHI<$20,000 30706 977 3.2 3.1 Census Region: North East 41622 6285 15.1 20.1 Census Region: South 83038 10254 12.3 32.7 Census Region: Midwest 49827 6843 13.7 21.8 Census Region: West 51401 7942 15.5 25.4 MediaMarkets: Top 5 47517 7452 15.7 23.8 MediaMarkets: Next 5 22899 3675 16 11.7 County Size: A 93183 14595 15.7 46.6 County Size: B 68286 9639 14.1 30.8 County Size: C 32762 4054 12.4 12.9 County Size: D 31656 3036 9.6 9.7 Marital Status: Never Married 58619 7071 12.1 22.6 Marital Status: Now Married 124254 21870 17.6 69.8
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Marital Status: Engaged 11083 1332 12 4.3 Marital Status: Widowed/Divorced/Legally Separated 43013 2384 5.5 7.6 Child age: <12 months 9017 1566 17.4 5 Child age: 12-23 months 8592 1389 16.2 4.4 Child age: <2 years 17038 2890 17 9.2 Child age: <6 years 41670 8305 19.9 26.5 Child age: 2-5 years 32266 6700 20.8 21.4 Child age: 6-11 years 42124 11755 27.9 37.5 Child age: 12-17 years 44996 11238 25 35.9 Years At Present Address: <1 year 36047 4614 12.8 14.7 Years At Present Address: 1-4 Years 65308 10726 16.4 34.2 Years At Present Address: 5+ Years 124356 15960 12.8 50.9 Home: Owned 158033 24463 15.5 78.1 Home value: $500,000+ Dollars 16612 3027 18.2 9.7 Home value: $200,000-$499,999 45233 8848 19.6 28.2 Home value: $100,000-$199,999 48276 6743 14 21.5 Home value: $50,000-$99,999 19099 1944 10.2 6.2 Home value: <$50,000 * 8768 404 4.6 1.3 Race: White 173131 25761 14.9 82.2 Race: Black/African American 26199 1920 7.3 6.1 Race: American Indian or Alaska Native * 2545 261 10.2
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This note was uploaded on 09/21/2011 for the course BUSX 301 taught by Professor Case during the Spring '08 term at Towson.

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Mediamark Reporter MRI Video Game Systems Wii Household...

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