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Mediamark Reporter MRI Video Game Systems Xbox 360 Household Owns (settino-ba63537's conflicted copy

Mediamark Reporter MRI Video Game Systems Xbox 360 Household Owns (settino-ba63537's conflicted copy

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Fall 2009 Product: Electronics Video Game Systems Xbox 360 Household owns Adults Total '000 Proj '000 Pct Across Pct Down Total 225887 23772 10.5 100 Educ: graduated college plus 60806 5780 9.5 24.3 Educ: attended college 63023 8478 13.5 35.7 Educ: graduated high school 69801 7068 10.1 29.7 Educ: did not graduate HS 32257 2445 7.6 10.3 Educ: post graduate 20290 1612 7.9 6.8 Educ: no college 102058 9513 9.3 40 Age 18-24 28537 5492 19.2 23.1 Age 25-34 40349 5543 13.7 23.3 Age 35-44 42375 6399 15.1 26.9 Age 45-54 44155 4827 10.9 20.3 Age 55-64 33466 1082 3.2 4.6 Age 65+ * 37006 429 1.2 1.8 Adults 18-34 68885 11035 16 46.4 Adults 18-49 134084 20473 15.3 86.1 Adults 25-54 126879 16769 13.2 70.5 Men 18-34 34689 6710 19.3 28.2 Men 18-49 66843 11402 17.1 48 Men 25-54 62815 8701 13.9 36.6 Women 18-34 34196 4325 12.6 18.2 Women 18-49 67241 9071 13.5 38.2 Women 25-54 64064 8068 12.6 33.9 Occupation: Professional and Related Occupation 30311 3633 12 15.3 Occupation: Management, Business and Financial Opera 21717 2718 12.5 11.4 Occupation: Sales and Office Occupation 33214 4580 13.8 19.3 Occupation: Natural Resources, Construction and Mainte 13444 1674 12.5 7 Occupation: Other Employed 39994 5046 12.6 21.2 HHI150,000+ 23605 3912 16.6 16.5 HHI$75,000-$149,999 64718 8400 13 35.3 HHI$60,000-$74,999 24815 2616 10.5 11 HHI$50,000-$59,999 18924 1967 10.4 8.3 HHI$40,000-$49,999 20241 1687 8.3 7.1 HHI$30,000-$39,999 21328 1875 8.8 7.9 HHI$20,000-$29,999 21550 1764 8.2 7.4 HHI<$20,000 30706 1550 5 6.5 Census Region: North East 41622 4576 11 19.2 Census Region: South 83038 8406 10.1 35.4 Census Region: Midwest 49827 5735 11.5 24.1 Census Region: West 51401 5056 9.8 21.3 MediaMarkets: Top 5 47517 5514 11.6 23.2 MediaMarkets: Next 5 22899 2619 11.4 11 County Size: A 93183 10946 11.7 46 County Size: B 68286 6988 10.2 29.4 County Size: C 32762 3432 10.5 14.4 County Size: D 31656 2406 7.6 10.1 Marital Status: Never Married 58619 8142 13.9 34.3 Marital Status: Now Married 124254 13085 10.5 55
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Marital Status: Engaged 11083 1890 17.1 7.9 Marital Status: Widowed/Divorced/Legally Separated 43013 2545 5.9 10.7 Child age: <12 months 9017 1110 12.3 4.7 Child age: 12-23 months 8592 860 10 3.6 Child age: <2 years 17038 1913 11.2 8 Child age: <6 years 41670 5299 12.7 22.3 Child age: 2-5 years 32266 4248 13.2 17.9 Child age: 6-11 years 42124 6641 15.8 27.9 Child age: 12-17 years 44996 9586 21.3 40.3 Years At Present Address: <1 year 36047 4940 13.7 20.8 Years At Present Address: 1-4 Years 65308 7358 11.3 31 Years At Present Address: 5+ Years 124356 11447 9.2 48.2 Home: Owned 158033 16628 10.5 69.9 Home value: $500,000+ Dollars 16612 1824 11 7.7 Home value: $200,000-$499,999 45233 5515 12.2 23.2 Home value: $100,000-$199,999 48276 4878 10.1 20.5 Home value: $50,000-$99,999 19099 1545 8.1 6.5 Home value: <$50,000 8768 706 8.1 3 Race: White 173131 18437 10.6 77.6 Race: Black/African American 26199 2624 10 11 Race: American Indian or Alaska Native * 2545 327 12.8 1.4 Race: Asian 5969 622 10.4 2.6 Race: Other 21576 2297 10.6 9.7 Race: White only 170380 18008 10.6 75.8 Race: Black/African American only 25505 2536 9.9 10.7 Race: Other Race: /Multiple Classifications 30001 3228 10.8 13.6 Spanish spoken in home (most often or other) 31298 3307 10.6 13.9 Internet Quintile I (Heavy) 45203 6680 14.8 28.1 Internet Quintile II 45161 6034 13.4 25.4 Internet Quintile III 45178 5502 12.2 23.1 Internet Quintile IV 45168 3170 7 13.3 Internet Quintile V (Light) 45177 2386 5.3 10 Magazines Quintile I (Heavy) 45161 6282 13.9 26.4 Magazines Quintile II 45176 5180 11.5 21.8 Magazines Quintile III 45168 4276 9.5 18 Magazines Quintile IV 45178 4539 10 19.1 Magazines Quintile V (Light) 45203 3495 7.7 14.7 Newspaper Quintile I (Heavy) 45215 4067 9 17.1 Newspaper Quintile II 45157 4107 9.1 17.3 Newspaper Quintile III 45161 5711 12.6 24 Newspaper Quintile IV 45185 4956 11 20.8 Newspaper Quintile V (Light) 45170 4931 10.9 20.7 Outdoor Quintile I (Heavy) 45210 5490 12.1 23.1 Outdoor Quintile II 45168 5479 12.1 23 Outdoor Quintile III 45178 5032 11.1 21.2 Outdoor Quintile IV 45152 4122 9.1 17.3 Outdoor Quintile V (Light) 45179 3651 8.1 15.4 Radio Quintile I (Heavy) 45176 5163 11.4 21.7 Radio Quintile II 45178 5384 11.9 22.6 Radio Quintile III 45176 5060 11.2 21.3 Radio Quintile IV 45187 4616 10.2 19.4 Radio Quintile V (Light) 45170 3549 7.9 14.9 TV (total) Quintile I (Heavy) 45215 3643 8.1 15.3
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TV (total) Quintile II 45175 4397 9.7 18.5 TV (total) Quintile III 45184 4922 10.9 20.7
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  • Spring '08
  • Case
  • American television networks, Discovery Communications, Average Audience, American Rifleman Average Audience, Entrepreneur Average Audience

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