Mediamark Reporter MRI Video Game Systems Xbox 360 Household Owns MALES ONLY

Mediamark Reporter MRI Video Game Systems Xbox 360 Household Owns MALES ONLY

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Fall 2009 Product: Electronics Video Game Systems Xbox 360 Household owns Men Total '000 Proj '000 Pct Across Pct Down Total 109165 13141 12 100 Educ: graduated college plus 29648 3293 11.1 25.1 Educ: attended college 28860 4375 15.2 33.3 Educ: graduated high school 34110 4038 11.8 30.7 Educ: did not graduate HS 16547 1435 8.7 10.9 Educ: post graduate 10115 903 8.9 6.9 Educ: no college 50657 5472 10.8 41.6 Age 18-24 14425 3691 25.6 28.1 Age 25-34 20264 3019 14.9 23 Age 35-44 20952 3279 15.7 25 Age 45-54 21598 2403 11.1 18.3 Age 55-64 16116 539 3.3 4.1 Age 65+ * 15809 210 1.3 1.6 Adults 18-34 34689 6710 19.3 51.1 Adults 18-49 66843 11402 17.1 86.8 Adults 25-54 62815 8701 13.9 66.2 Men 18-34 34689 6710 19.3 51.1 Men 18-49 66843 11402 17.1 86.8 Men 25-54 62815 8701 13.9 66.2 Women 18-34 * 0 0 0 0 Women 18-49 * 0 0 0 0 Women 25-54 * 0 0 0 0 Occupation: Professional and Related Occupation 12947 1899 14.7 14.4 Occupation: Management, Business and Financial Opera 12478 1574 12.6 12 Occupation: Sales and Office Occupation 12164 1806 14.8 13.7 Occupation: Natural Resources, Construction and Mainte 12830 1620 12.6 12.3 Occupation: Other Employed 22829 3436 15.1 26.1 HHI150,000+ 12118 2069 17.1 15.7 HHI$75,000-$149,999 33267 4942 14.9 37.6 HHI$60,000-$74,999 12559 1466 11.7 11.2 HHI$50,000-$59,999 9605 982 10.2 7.5 HHI$40,000-$49,999 9900 889 9 6.8 HHI$30,000-$39,999 10377 1104 10.6 8.4 HHI$20,000-$29,999 9672 976 10.1 7.4 HHI<$20,000 11665 712 6.1 5.4 Census Region: North East 19848 2407 12.1 18.3 Census Region: South 39879 4463 11.2 34 Census Region: Midwest 24161 3530 14.6 26.9 Census Region: West 25277 2741 10.8 20.9 MediaMarkets: Top 5 22932 2888 12.6 22 MediaMarkets: Next 5 11110 1411 12.7 10.7 County Size: A 45051 5644 12.5 42.9 County Size: B 32944 3890 11.8 29.6 County Size: C 15792 2252 14.3 17.1 County Size: D 15378 1355 8.8 10.3 Marital Status: Never Married 32081 5448 17 41.5 Marital Status: Now Married 62245 6686 10.7 50.9
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Marital Status: Engaged 5720 834 14.6 6.3 Marital Status: Widowed/Divorced/Legally Separated 14839 1007 6.8 7.7 Child age: <12 months * 3827 400 10.5 3 Child age: 12-23 months 4122 433 10.5 3.3 Child age: <2 years 7639 824 10.8 6.3 Child age: <6 years 19223 2573 13.4 19.6 Child age: 2-5 years 15164 2141 14.1 16.3 Child age: 6-11 years 19185 3384 17.6 25.7 Child age: 12-17 years 20357 4538 22.3 34.5 Years At Present Address: <1 year 17887 2899 16.2 22.1 Years At Present Address: 1-4 Years 31720 4029 12.7 30.7 Years At Present Address: 5+ Years 59460 6203 10.4 47.2 Home: Owned 76784 9175 11.9 69.8 Home value: $500,000+ Dollars 8205 1069 13 8.1 Home value: $200,000-$499,999 21651 2852 13.2 21.7 Home value: $100,000-$199,999 23371 2754 11.8 21 Home value: $50,000-$99,999 9130 941 10.3 7.2 Home value: <$50,000 * 4338 431 9.9 3.3 Race: White 83230 10225 12.3 77.8 Race: Black/African American 11856 1341 11.3 10.2 Race: American Indian or Alaska Native * 1496 182 12.1 1.4 Race: Asian 2936 355 12.1 2.7 Race: Other 11475 1280 11.2 9.7 Race: White only 81788 10014
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Mediamark Reporter MRI Video Game Systems Xbox 360 Household Owns MALES ONLY

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