Core Project - Comprehensive Strategic Plan Outline MKT...

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Comprehensive Strategic Plan Outline MKT 304, MGT 303, FIN 302 Sean Cale: cale1sj@cmich.edu Drew Roberts: rober2dt@cmich.edu Kody Herman: herman2kj@cmich.edu Micheal Sawka: sawka1mr@cmich.edu Ian Jezak: jezak1ij@cmich.edu
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Table of Contents: I. Executive Summary…………………………………………………………….3 II. Situation Analysis………………………………………………………………5 a. Company……………………………………………………………….5 b. Customers……………………………………………………………. ..11 c. Context………………………………………………………………. ..15 d. Competitors……………………………………………………………22 e. Collaborators………………………………………………………….30 III.Growth Strategy………………………………………………………………. .32 a. Detailed Description of growth strategy……………………………. ...32 b. Goals/objectives……………………………………………………….35 c. Segmentation………………………………………………………….36 d. Targeting………………………………………………………………39 e. Positioning…………………………………………………………….41 IV.Strategy Execution………………………………………………………. ..…. .41 a. Product………………………………………………………………. .41 b. Place…………………………………………………………………. .46 c. Promotion……………………………………………………………. .48 d. Price…………………………………………………………………. .51 V. Implementation and Control…………………………………………………. .53 a. Timing and implementation activities………………………………. .53 b. Sales Estimates……………………………………………………….54 c. Forecasts/estimates…………………………………………………. ..56 VI.Financial Section……………………………………………………………. ..56 a. Price……………. .…………………………………………………. ..56 b. Financial Ratio Analysis……………………………………………. .59 c. Break-Even Analysis….……………………………………………. .61 d. Capital Budgeting Analysis…………….…………………………. ..61 e. Sensitivity Analysis ………………….……………………………. ..62 f. WACC…………………………………………………………….…63 VII. Conclusion………………………………………………………………… ….65 2 | P a g e
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I. Executive Summary Sony Corporation is a Japanese multinational conglomerate one of the most successful to date. We have been a preeminent global brand for almost as long
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This note was uploaded on 09/20/2011 for the course MKT,MGT,FI 301,302,30 taught by Professor Okonkwo,bennit,shahabudin during the Spring '11 term at Central Mich..

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Core Project - Comprehensive Strategic Plan Outline MKT...

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