POL51 reading log 1

POL51 reading log 1 - Pinder 1 Darren Pinder Reading Log #1...

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Darren Pinder Reading Log #1 July 6, 2010 1. The main hypothesis put forward by the authors is that a candidate’s physical appearance and nonverbal demeanor will influence voter’s perception about a candidate and in conjunction affect the electoral choices voters make in elections. 2. One hundred four undergraduates participated in the study. They were presented with similarly formatted campaign flyers of 24 candidates from a previous study (Congressional Demeanor: The Effect of Appearance on Image Study 1). The flyers were printed on a small sheet of white papers and contained the candidate’s name, party affiliation, office he was running, a black and white photograph of the candidate and a brief statement of the candidate’s education, occupation, and political experience. In the testing groups subjects were presented with a choice between a “favorable” candidate appearance and an “unfavorable” candidate appearance for each vote. Subjects were tested in groups of ten and were told they were participating in a study of voting, that they would receive campaign flyers from the two major candidates running for election in nearby congressional districts, and that they would be voting in the electoral contests. 3. There are several reasons why research method used for Study 2 is considered an experiment. First, there is a formulated hypothesis based on other studies and literature, which states that a candidate’s appearance and nonverbal demeanor essentially affect the number of votes he/she gets in an election. This experiment isolates causality between candidate appearance and electoral votes by randomly choosing students on a university campus and presenting them with the same formatted election flyers under the premise that Pinder 1
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they will actually be voting in these district elections. Also, the results of this study can be generalized across a larger population since the holdings could be found valid outside the lab. If a small population of diverse college students reacted in a certain way to candidate appearance, what is to say that this cannot hold true to larger populations like whole districts or even states? 4. The advantage of using an experiment for this question includes the use of a small factor such as candidate appearance to create a cause-and-effect relationship with electoral voting. This only arises form the experimenter maintaining control in this experiment. By keeping them under the premise that the candidate they choose is an actual vote in their respective district, true causality between a factor and an outcome is found. The use of the same type of flyers allows the experimenter control over the type of materials presented to the subjects. Using the same type of flyers with different people (50% male, 65% white, 20% Asian and
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This note was uploaded on 09/21/2011 for the course POL 051 taught by Professor Unknown during the Summer '10 term at UC Davis.

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POL51 reading log 1 - Pinder 1 Darren Pinder Reading Log #1...

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