Torres_B_MGT626_Assignment3_WK3.docx - The Outmoded Instant From Instagram to Polaroid MGT 626 Dr Allen Assignment 3 Blair Torres This essay goes in and

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The Outmoded Instant: From Instagram to Polaroid MGT 626 Dr. Allen Assignment 3 Blair Torres
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This essay goes in and try’s to compare and look at why Instagram was successful around the same time that Kodak had filed for bankruptcy and the social history of Polaroid. It starts at the beginning of Instagram back to Polaroid to analyze overlaps in aesthetics and social function. This paper is not focused on social media as much as it’s about Instagram a photography technology that has changed the way we look at pictures such as editing and presenting imagines unlike traditional Polaroids. Polaroid is one of the world's most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company's complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. (2019) The emphasis in its use of the display of the photographic technologies innovations instead of the resultant picture that was actually taking. Similarly, the common practice and craftsmanship that has to be done to develop a Polaroid image is gone and draws the considerations from the picture substance and diverts it to the photo as an object. Instagram and all social media platforms have changed the way images are looked at for one we don’t know what is “real” anymore. There are instant filters that can change an image and also allow one to crop things out unlike your traditional Polaroid. In a way with Instagram imaging it takes the craftsmanship out of developing the images so that now anyone can take a picture on their smart device, edit the image, crop it and print them within moments.
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