CHIPS Globstrat.pptx - GLOBSTRAT SIMULATION IBM 1710 \u2013 TEAM C HAN17080003-HAN17100025-HAN17080002 HAN17080006-HAN17080019-HAN17100018 CONTE NT

CHIPS Globstrat.pptx - GLOBSTRAT SIMULATION IBM 1710 –...

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GLOBSTRAT SIMULATION IBM 1710 – TEAM C HAN17080003-HAN17100025-HAN17080002 HAN17080006-HAN17080019-HAN17100018
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CONTE NT Overview of our business Current business environment analysis CHIPS’s strategic positioning Key decisions timeline Evaluation of strategy Future recommendation 2
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OVERVIEW OF OUR BUSINESS CHIPS’s corporate vision is “to become the leading tablet provider for consumers worldwide”. CHIPS’s corporate mission is “to make tablet universally affordable and accessible”. 3 VISION & MISSION STATEMENT The company with highest sales revenue in Asia-Australia market. The leader of consumer segment in both Asia- Australia and Americas market. WHERE WE WERE & WHERE WE ARE NOW
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4 MACRO BUSINESS ENVIRONMENT ANALYSIS Technology/ Product life cycle: Highly innovative Final complex product was developed early. Market growth: Declined growth in SME Very strong growth for Enterprises, especially in EMEA Saturation: Consumers are the least saturated segment with 11-25% demand still occupied by small ops
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Micro Business Environment Analysis: Oligopoly market Competition SME & Ent Multiple strong players with similar strategy Consumer Only one player compete mainly on costs Potential of new entrants SME & Ent Major competitors have high customer value Consumer Takes time to build reputation Bargaining power of customers Not many choices available because of oligopoly market Oligopoly: Strong competition and low new entrants' threat (Becchetti, Bruni and Zamagni, 2020) Competition Threat of new entrants Customers Power of Suppliers Substitute Products SME & Ent Consumers Adapted from Porter, M.E. (1980)
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100 150 200 250 300 350 0 500 1000 1500 2000 2500 Quality Price STRATEGIC POSITIONING ANALYSIS 6 The competitive advantages are to have the lowest costs and cost structure compared to rivals (Akan, et al. 2006).
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