GLOBSTRAT SIMULATIONIBM 1710 – TEAM CHAN17080003-HAN17100025-HAN17080002 HAN17080006-HAN17080019-HAN17100018
CONTENT Overview of our businessCurrent business environment analysisCHIPS’s strategic positioningKey decisions timelineEvaluation of strategyFuture recommendation2
OVERVIEW OF OUR BUSINESSCHIPS’s corporate vision is “to become the leading tablet provider for consumers worldwide”.CHIPS’s corporate mission is “to make tablet universally affordable and accessible”.3VISION & MISSION STATEMENTThe company with highest sales revenue in Asia-Australia market.The leader of consumer segment in both Asia-Australia and Americas market.WHERE WE WERE & WHERE WE ARE NOW
4MACRO BUSINESS ENVIRONMENT ANALYSIS•Technology/ Product life cycle:•Highly innovative•Final complex product was developed early.•Market growth:•Declined growth in SME•Very strong growth for Enterprises, especially in EMEA•Saturation:•Consumers are the least saturated segment with 11-25% demand still occupied by small ops
Micro Business Environment Analysis: Oligopoly marketCompetitionSME & EntMultiple strong players with similar strategyConsumerOnly one player compete mainly on costsPotential of new entrantsSME & EntMajor competitors have high customer valueConsumerTakes time to build reputation Bargaining power of customersNot many choices available because of oligopoly marketOligopoly: Strong competition and low new entrants' threat (Becchetti, Bruni and Zamagni, 2020)CompetitionThreat of new entrantsCustomersPower of SuppliersSubstitute ProductsSME & EntConsumersAdapted from Porter, M.E. (1980)
10015020025030035005001000150020002500QualityPriceSTRATEGIC POSITIONING ANALYSIS6•The competitive advantages are to have the lowest costs and cost structure compared to rivals (Akan, et al. 2006).