StudyGuide2 - Fundamentals of Communication: Fall 2009...

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1 Fundamentals of Communication: Fall 2009 Instructor: Carole C. Miller, MA Study Guide for Chapters 5, 9, 11, 12, 15, 16, 17, 18 Which of the following is an instance of persuasive speaking? a. A president of a company presenting an award to an outstanding employee. b. A marketing manager explaining a new product to the company’s sales force. c. A personnel manager defining employee benefits at a meeting of workers. d. A union representative urging management to avoid a strike by raising wages. e. A finance officer reporting sales figures to the board of directors. Emily wanted to convince the technology department at her company to adopt a new database system. Some staff members supported the change, a few were opposed, and most were undecided. Emily realized that the undecided group was her , so she focused above all on persuading them. a. majority audience b. projected audience c. focus audience d. central audience e. target audience As your textbook explains, if you want to persuade a skeptical audience, you need to a. Organize the speech in Monroe’s motivated sequence. b. Urge the audience to take immediate action. c. Circulate an audience-analysis questionnaire. d. Answer the reasons for the audience’s s kepticism. e. Focus your speech on questions of practicality. “To persuade my audience that the use of cell phones by car drivers has contributed to a growing number of automobile accidents” is a specific purpose statement for a persuasive speech on a question of a. policy. b. attitude. c. fact. d. value. e. opinion. According to your textbook, “To persuade my audience that downloading music from the Internet for personal use is ethically wrong” is a specific purpose statement for a persuasive speech on a question of a. policy. b. opinion. c. value. d. legality. e. fact.
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2 “To persuade my audience that the United States National Park Service should reduce the number of camp sites in national parks by 50 percent” is a specific purpose statem ent for a persuasive speech on a question of a. fact. b. attitude. c. value. d. policy. e. opinion. In a speech seeking to persuade her audience to support the city’s ban on unlimited drink specials at local bars, Jasmine used examples and statistics to demonstrate the seriousness of binge drinking as a problem on college campuses. Which of the three basic issues of persuasive speeches on questions of policy did Jasmine address in this part of her speech? a. need b. fact c. action d. value e. plan Because everyone knows that a persuasive speaker’s goal is to influence the audience’s beliefs or actions, questions of ethics are less important in persuasive speaking than in other kinds of speaking. a. True
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This note was uploaded on 09/21/2011 for the course MCOM 1113 taught by Professor Staff during the Spring '11 term at University of Central Oklahoma.

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StudyGuide2 - Fundamentals of Communication: Fall 2009...

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