Pricing Strategy.docx - Price Price is the most important aspect that consumers count on certain product or services If the price is too high consumer

Pricing Strategy.docx - Price Price is the most important...

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Price Price is the most important aspect that consumers count on certain product or services. If the price is too high, consumer will not buy the product but if the price is too low, company cannot cover the cost of making the product. We set the price based on customer’s options. Pricing is the important strategy for Marigold Company because it will affect the amount of product selling and position in market. The prices are very competitive in the market as competitors will also offer best price for their product. Marigold Edible Juice Bubble can boost consumer’s energy and help them to stay on track entire day. The price range for this product will be set at affordable value. Price Strategic Strategy that will be used in setting the price is psychological strategy. Psychological strategy is the most important strategy in pricing a product because it will affect the consumer’s thoughts on the product. For example, instead of fixing the price for this product at RM3.50, Marigold can
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