International Journal of Academic Research and Development 1233 International Journal of Academic Research and Development ISSN: 2455-4197 Impact Factor: RJIF 5.22 Volume 3; Issue 1; January 2018; Page No. 1233-1237 Importance of communication in present society: Role and structure Dr. M Ravi Babu Ph.D, Faculty, Telangana State Model School, Telangana, India Abstract Communication is a process of exchanging verbal and non-verbal messages. It is a continuous process. Pre-requisite of communication is a message. This message must be conveyed through some medium to the recipient. It is essential that this message must be understood by the recipient in same terms as intended by the sender. He must respond within a time frame. Thus, communication is a two way process and is incomplete without a feedback from the recipient to the sender on how well the message is understood by him. Communication is a complex process wherein information is shared between individuals through a common system of symbols, signs, and behaviour expressing feelings, ideas, views, opinions, etc. People communicate to satisfy needs. Communication is a process beginning with a sender who encodes the message and passes it through some channel to the receiver who decodes the message. Communication is fruitful if and only if the message sent by the sender is interpreted with same meaning by the receiver. If any kind of disturbance blocks any step of communication, the message will be destroyed. This paper discusses the role of communication in the present society. Keywords: communication, digital media, society Introduction Effective communication is an essential component of organizational success whether it is at the interpersonal or intergroup or organizational or even external level. Communication may be understood as the Process of Exchanging Information and Understanding between People. This simple definition directs our attention to the three important issues: 1.Communication involves transmission and reception of messages 2.Communication involves people at least two –One to transmit the message and another to receive the message 3.Communication is a process because it is active, continuous, reciprocal and dynamic. Importance of Communication Communication plays an important role in the success and failure of an organization. The art of expressing one’s ideas and thoughts clearly is called as effective communication. Individuals need to communicate effectively at the workplace for better transparency and clarity. Not only effective communication helps in correct transfer of information but also in decision making. The main purpose of communication is to help people feel good about themselves and about their friends, groups, and organizations. For the communication to succeed there must be a transmission of thoughts, ideas and feelings from one mind to another.
You've reached the end of your free preview.
Want to read all 5 pages?
International Journal of Academic Research and Development, The Communication Source