MKTG563 PPT M2 accessible.pptx - MKTG 563 Sustainability and Corporate Responsibility Module 2 The Corporation Copyright 2018 Montclair State University

MKTG563 PPT M2 accessible.pptx - MKTG 563 Sustainability...

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Copyright 2018 Montclair State University MKTG 563 Sustainability and Corporate Responsibility Module 2: The Corporation
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The Corporation
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The Corporation Continued Mark Achbar Jennifer Abbott Joel Bakan
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The Corporation Continued “The purpose of the book is to explore what the corporation as an institution, truly is.” Bakan, p. 3
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Chapters in the Book 1. History 2. CSR 3. Externality 4. Deregulation 5. Privatization 6. Last chapter
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Chapters in the Movie 1. What is a Corporation? 2. Birth 3. A Legal “Person” 4. Externalities 5. Case Histories 6. The Pathology of Commerce
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