Marketing Post-Quiz.pdf - Started Apr 25 at 2:06pm Students who complete both the pre and post test for this class will be given 50 points extra credit

Marketing Post-Quiz.pdf - Started Apr 25 at 2:06pm Students...

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Started: Apr 25 at 2:06pm Students who complete both the pre- and post- test for this class will be given 50 points extra credit. 1 pts Question 1 Marketing strategy Marketing objective Marketing mix Market opportunity analysis Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets? 1 pts Question 2 Uncontrollable elements continually evolve and create changes in a target market. Managers can control the external environment that molds and reshapes a target market. Environmental scanning is performed by firms in order to prevent changes in a target market. Unlike uncontrollable variables, controllable variables do not affect a target market. Which of the following statements is true of a target market? 1 pts Question 3 social media. component lifestyles. competitive marketing. the external environment. Web-based and mobile technologies that allow the creation and exchange of user-generated content are called: 1 pts Question 4 experience search credence intangible Evaluating the quality of services before making a purchase is harder than evaluating the quality of goods because, compared to goods, services tend to exhibit fewer ______ qualities. 1 pts Question 5
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gathering and presenting factual statements. predicting future changes in marketing requirements. explaining data. addressing “what if” questions. The diagnostic role of marketing research includes 1 pts Question 6 introductory stage growth stage formative stage conception stage Pioneering advertising is heavily used during the _____ of the product life cycle. 1 pts Question 7 Buyers in consumer markets tend to be insensitive to price, while buyers in business markets are very particular about price. Buyer demand for consumer products in consumer markets is less stable than buyer demand for business products in business markets. Buyers in consumer markets approach purchasing more informally, while buyers in business markets approach purchasing more formally. Buyers in consumer markets involve more people in a single purchase decision, while buyers in business markets involve less people in a single purchase decision. Which of the following statements is true of buyers in consumer markets versus buyers in business markets? 1 pts Question 8 customer orientation customer value customer relationship management customer satisfaction The company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups is called ______. 1 pts Question 9 It refers to the sale of goods and services for the purpose of personal consumption.
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