Feliciano B-School MKTG563 Sustainability & CSR Syllabus 5.7.20-1.docx - Syllabus Sustainability and Corporate Social Responsibility Feliciano

Feliciano B-School MKTG563 Sustainability & CSR Syllabus 5.7.20-1.docx

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Syllabus: Sustainability and Corporate Social Responsibility Feliciano School of Business Montclair State University MKTG 563, Sections 23-66, Summer 2020 Course Information Primary Professor: Faith Taylor and also taught by Professor Mark Kay Class Days/Time/Location: Fully online Credit Hours: 1.5 credits Email Address: [email protected] Telephone Number: Please email to set up a personal telephone/zoom call Office Hours/Location: Office hours will be conducted upon request via phone or Canvas Conferences. Please note this course is taught in the Fall and Summer. It was last taught Summer and Fall 2019. Course Delivery This course is delivered online by utilizing the Canvas Learning Management System at Montclair State University (MSU). Course Description The course focuses on business opportunities and marketing issues related to the global challenge of sustainability and what has been called the “triple bottom line” of economic, social, an environmental sustainability. Corporate Social Responsibility (CSR) is an expression used to describe what some see as a company’s obligation to be sensitive to the needs of all of its stakeholders. These include (but are not limited to): employees, customers, suppliers, community organizations, subsidiaries and affiliates, joint venture partners, local neighborhoods, investors, and shareholders. The course utilizes case studies and selected readings. It takes a seminar approach, even though as a 1.5 credit course, it is of brief duration. Hence students will have some choice to undertake projects to explore emergent business opportunities. Course Materials Required Materials/Textbook(s) The Book, The Corporation by Joel Bakan (used copies can be ordered online). For discussion during the first week, students need to view the 2003 documentary movie "The Corporation." We will review CASES : the Dannon Yogurt case and the Clorox Company case and the Strategy & Society: The Link Between Competitive Advantage and CSR, as well as in response to the COVID 19 the article: A Time to lead with Purpose and Humanity Students should purchase cases available by Harvard business publishing. Go to the
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