Service Marketing Muzahid sir.pdf - Term Paper on “My...

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1 | P a g e Term Paper on “My Business Idea” Course Name: Service Marketing Course Code: Submitted By Group Name: The Mercenaries ID Batch semester Toshin Hassan Tazdid 28 KM Sartaj Bin Lutful 51 BBA 4 Marketing 7 th Semester Musfiq Wahid 52 Sayeda Fatema Jahir 67 Submitted To Muzahidul Islam Lecturer (AIBA) Army Institute of business administration, saver Saver, Dhaka Army Institute of business administration, saver Saver, Dhaka Date of Submission: 20 th May 2020
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2 | P a g e Acknowledgement Firstly, we would like to thank Almighty Allah for granting me the opportunity to conduct this term task and complete it impeccably. In addition, I sincerely acknowledge my debt to Muzahidul Islam , honorable faculty of AIBA, for his valuable counseling towards the improvement of the term paper. Without his encouragement, this would have never been possible.
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3 | P a g e Table of Content Serial No Chapter Name Page No. 1. Executive Summary 4 2. Current Marketing Situation 5-7 3. Market description 8 4. Product and Competitive Review 9-11 5. Objective of The Study 12 6. Marketing strategy 13 7. Product Strategy 14 8. Pricing Strategy 15 9. Distribution Strategy 16 10. Marketing Communication Strategy 17 11. Methodology 18 12. Data Finding and Analysis 19-22 13. Conclusion 23 14. Reference 24
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4 | P a g e Executive Summary A craft or trade is a pastime or a profession that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small-scale production of goods, or their maintenance, for example by tinkers. The traditional term craftsman is nowadays often replaced by artisan and rarely by craftsperson (craftspeople). Historically, the more specialized crafts with high value products tended to concentrate in urban centers and formed guilds. The skill required by their professions and the need to be permanently involved in the exchange of goods often demanded a generally higher level of education, and craftsmen were usually in a more privileged position than the peasantry in societal hierarchy. The households of craftsmen were not as self-sufficient as those of people engaged in agricultural work and therefore had to rely on the exchange of goods. Some crafts, especially in areas such as pottery, woodworking, and the various stages of textile production, could be practiced on a part- time basis by those also working in agriculture, and often formed part of village life. Once an apprentice of a craft had finished his apprenticeship, he would become a journeyman searching for a place to set up his own shop and make a living. After he set up his own shop, he could then call himself a master of his craft.
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5 | P a g e Current Marketing Situation Craft room organization is such a vital part of crafting because supplies left in disarray can leave you feeling stifled and uninspired. Unfortunately, keeping things tidy is a huge problem for so many crafters. Just because you're creative, doesn't necessarily mean you're organized. In fact, lots of artists can be quite messy at heart.
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