Mini Task 8.pdf - Marketing Research Week 9 Mini-task Hypothesis Testing(Part II Before attempting this mini-task you should study Chapters 15(pages

Mini Task 8.pdf - Marketing Research Week 9 Mini-task...

This preview shows page 1 out of 1 page.

1 of 1 Department of Marketing Marketing Research Week 9 Mini-task: Hypothesis Testing (Part II) Before attempting this mini-task you should study Chapters 15 (pages 472-485, 494- 495) and 16 (pages 508-519) of the prescribed textbook and look through Week 9 Lecture Notes. This Mini-Task is due by Friday May 22, 11:55 PM. Penalty for late submission 10% for each day delayed. You need SPSS for this task. This exercise makes use of the HP Case Data questionnaire (pages 754-756 of the textbook), and dataset which can be downloaded from Moodle (under “ HP Case Running Example ” tab). We want to test a few hypotheses from the data. For each of these RQs, Clearly state the null and alternative hypothesis. Choose the appropriate test. For this part, state the variable(s) or survey question(s) from the data and their measurement scales. If you require recoding existing variables, describe the mapping between old and new variables and compare their frequency distributions.
Image of page 1

You've reached the end of your free preview.

Want to read the whole page?

  • Two '16
  • Null hypothesis

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes