Mini Task 7.pdf - Marketing Research Week 8 Mini-task Tests of Differences Before attempting this mini-task you should study Chapters 15(pages 472-476

Mini Task 7.pdf - Marketing Research Week 8 Mini-task Tests...

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1 of 1 Department of Marketing Marketing Research Week 8 Mini-task: Tests of Differences Before attempting this mini-task you should study Chapters 15 (pages 472-476, 486- 494) of the prescribed textbook and look through Week 8 Lecture Notes. This Mini-Task is due by Friday May 15, 11:55 PM. Penalty for late submission 10% for each day delayed. You need SPSS for this question. This exercise makes use of the HP Case Data questionnaire (pages 754-756 of the textbook), and dataset which can be downloaded from Moodle (under “ HP Case Running Example ” tab). We want to test a few hypotheses from the data. For each of these RQs, Clearly state the null and alternative hypothesis. Choose the appropriate test. For this part, state the variable(s) or survey question(s) from the data and their measurement scales.
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