Assignment 1 Instructions.pdf - Assignment 1 Preparing a Brief Research Proposal for a Marketing Research Project The assignment requires you to draft a

Assignment 1 Instructions.pdf - Assignment 1 Preparing a...

This preview shows page 1 - 3 out of 7 pages.

1 Assignment 1. Preparing a Brief Research Proposal for a Marketing Research Project The assignment requires you to draft a research proposal for a marketing research project. The required structure of the proposal is described in detail on the next page. Please read it carefully. In addition, please make sure that you follow the approach and examples from the lecture and tutorial in completing this assignment. In terms of the topic of your research proposal, the two options for you to choose from are described below. You only need to do one of them. Note that if you were to choose option B , your topic needs to be approved by the unit coordinator and the application to do so is due 3 weeks prior to the assignment due date . Option A Drive-in Cinema One of the few industries that might experience growth during the coronavirus pandemic is drive-in cinema. With most regular cinema closed, drive-in cinema offers both the comfort and security of social distancing. Ben Schwartzman, an Australian entrepreneur based in Melbourne, is eager to grab this business opportunity. In particular, he needs to find out the key factors that influence consumers' decision to visit a drive-in cinema . Imagine that you are working for a marketing research company and has been tasked to draft a marketing research proposal to help Ben with his endeavour. As the marketing analyst, you have decided to propose a conclusive research design for this proposal. Option B - Choose your own topic! ( prior approval required ). Pick a real business (i.e., a business with a physical presence in Melbourne or a website (if online only)) and draft a research proposal to investigate the key components/determinants of a customer attitude/behaviour variable that is important to the business. Before you
Image of page 1
2 proceed further, you need to submit a one-page application to your unit coordinator (Bhoomija) for approval. The last day to submit this application is April 6. The application should include the following information . you and your group members’ names the name of your tutor the name of the business, its physical address or url (whichever applicable) a brief description of what the business is about (no more than 80 words) the marketing research problem (MRP) with components A brief (no more than 80 words) description of the managerial implication of the research A brief explanation for your reason of choosing this business to study ********************************************************************************* Required structure of the proposal ************************************************************************** In this unit, a research proposal states the researchers understanding of the purpose of the study (MRP), the main research questions (RQ), the information needs, the research design for gathering and analysing data, and the implementation of the proposed research design through experiments or a survey questionnaire.
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 7 pages?

  • Two '16

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes