CASE STUDY 1.docx - CASE STUDY 1 MyMarket is an international grocery and general merchandising retail chain based in Malaysia With revenues of RM60

CASE STUDY 1.docx - CASE STUDY 1 MyMarket is an...

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CASE STUDY 1 MyMarket is an international grocery and general merchandising retail chain based in Malaysia. With revenues of RM60 billion in 2019, it is the largest Malaysian retailer by both global sales and domestic market share, with profits exceeding RM3 billion. Originally specialising in food and drink, it has diversified into areas such as clothing, consumer electronics and home products. MyMarket’s stores are divided into six segments differentiated by size and the range of products sold: MyMarketExtra stores are larger, mainly out of town hypermarkets that stock nearly all of MyMarket’s product ranges; MyMarketsuperstores are standard large supermarkets, stocking groceries and a much smaller range of non food goods than Extra stores; MyMarketMetro stores are sized between MyMarketsuperstores and MyMarketExpress stores. They are mainly located in city centres and on the main area of small towns; MyMarketExpress stores are neighbourhood
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