application portfolio (CASE STUDY).pdf - RESEARCH GROUP Application Portfolio Arrianto Mukti Wibowo [email protected] Materials taken from Wheelen

application portfolio (CASE STUDY).pdf - RESEARCH GROUP...

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Computer Science Centre University of Indonesia Information Management R E S E A R C H G R O U P Application Portfolio Materials taken from: Wheelen, Thomas L. & J. David Hunger, Strategic Management & Business Policy Ward, John & Joe Peppard, Strategic Planning for Information Systems Laudon & Laudon, Management Information Systems Arrianto Mukti Wibowo [email protected]
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Information Management R E S E A R C H G R O U P Agenda 3.1. Determine application portfolio from CSF-Balanced scorecard, value chain, value shop 3.2. Examples of several organizations‟ strategy & their application portfolio 3.3. Understand McFarlan matrix 3.4. Understand IS/IT Architecture
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Information Management R E S E A R C H G R O U P Strategy Development SWOT-TOWS method Competitive strategies & Cooperative strategies example Balanced Scorecard CSF example Functional Strategies example
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Information Management R E S E A R C H G R O U P SWOT method Internal strategic factors: Strength Weaknesses External strategic factors: Opportunities Threats
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Information Management R E S E A R C H G R O U P TOWS Matrix Internal Factors External Factors Strengths (S) List of strengths Weaknesses (W) List of weaknesses Opportunities (O) List of opportunities SO Strategies Use strengths to take advantage of opportunities WO Strategies Take advantage of opportunities by overcoming weaknesses Threats (T) List of threats ST Strategies Use strengths to avoid threats WT Strategies Generate strategies that minimize weaknesses and avoid threats
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Information Management R E S E A R C H G R O U P Maytag Hoover Example Internal Factors External Factors Strengths (S) Maytag’s quality culture Experienced top management Vertical integration Employee relations Hoover’s international orientation Weaknesses (W) Process oriented R&D Distribution channels Financial position Global positioning Manufacturing facilities Opportunities (O) Integration of EU Demographics favor quality Economic dev. in Asia Opening of Eastern Europe Trend toward superstores SO Strategies Use worldwide Hoover distribution channel to sell Hoover & Maytag appliance Find joint venture partners in Eastern Europe and Asia WO Strategies Further improve quality Reduce manufacturing cost and distribution cost Emphasis superstore channel Threats (T) Increasing gov. regulations Strong US competition Whirlpool and Electrolux positioned for global economy Japanese appliance company
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