quiz - Question 1 Marks: 1 You have _ to take each mini...

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Question 1 Marks: 1 You have ____________ to take each mini test. Choose one answer. a. All semester b. One week c. Three attempts d. One day e. Two weeks Correct Marks for this submission: 1/1. Question 2 Marks: 1 Principles of Marketing is a three credit hour class. The rule of thumb for college level work says that (in addition to viewing the lectures) if you want to succeed in this class you should be spending _________ additional hours studying each week? Choose one answer. a. 10-15 b. Actually, you don't even have to view the lectures to do well. c. 6-9 d. 3 e. Whatever it takes Correct Marks for this submission: 1/1. Question 3 Marks: 1
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Which of the following is NOT a strategy to increase customer value as discussed in your textbook? Choose one answer. a. Offer products that perform b. Avoid unrealistic pricing c. Earn trust d. Avoid intrusive advertising e. Give the buyer facts Correct Marks for this submission: 1/1. Question 4 Marks: 1 Which of the following typically a responsibility of the marketing function in an organization? Choose one answer.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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quiz - Question 1 Marks: 1 You have _ to take each mini...

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