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Unformatted text preview: 1 Marks: 1 One of the advantages of ________ as an advertising medium is that it is a relatively inexpensive way to reach local markets with time-sensitive ads? Choose one answer. a. Outdoor b. Magazine c. Newspaper d. Yellow pages e. Internet Correct Marks for this submission: 1/1. Question 2 Marks: 1 John Wannamaker is reputed to have said "I know that half of my advertising dollars are wasted, I just don't know which half." This illustrates a major problem in evaluating advertising effectiveness which is&? Choose one answer. a. Marketers are not very good at measuring things. b. There is both an affective and a cognitive component to advertising. c. Advertising is a creative activity, not a business activity. d. There is a low correlation between running an advertisement and a change in sales. e. Advertising can only be evaluated in the context of an integrated marketing communications program....
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- Spring '07