9 - 1 Marks: 1 In channels of distribution where there are...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marks: 1 In channels of distribution where there are both large players and small players, a(n) ___________, usually the largest member of the channel will assume responsibility for coordinating activities in the channel? Choose one answer. a. Financial planner b. Vertical marketing system c. System administrator d. Channel captain e. Opinion leader. Correct Marks for this submission: 1/1. Question 2 Marks: 1 A(n) ____________ is an individual or firm that serves as a go-between when moving products from producer to consumer? Choose one answer. a. Designer b. Intermediary c. Supplier d. Principal e. End user Correct Marks for this submission: 1/1. Question 3 Marks: 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The goal of a marketing channel is to? Choose one answer. a. Create the most efficient way to move products from producer to consumer b. Create a network of suppliers, intermediaries and customers to support long-term sales of the product. c. Identify groups of people with needs that are similar to each other and different from everyone else d. Communicate with groups of people who are similar to each other and different from everyone else. e. Create economies of scale for the producer.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

Page1 / 5

9 - 1 Marks: 1 In channels of distribution where there are...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online