Marketing Ackee Tree Presentation - Jordon Rookman, Manpreet Kaur.pptx - Ackee Tree Jamaican Cuisine Presented By Jordon Rookman and Manpreet Kaur

Marketing Ackee Tree Presentation - Jordon Rookman, Manpreet Kaur.pptx

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Unformatted text preview: Ackee Tree Jamaican Cuisine Presented By: Jordon Rookman and Manpreet Kaur Course: MKTG-150-0NA Professor: Shawn Richards Description of Site Visited Welcome to Ackee Tree; where our menu is a mix of flavors derived from a wealth of recipes developed from methods of cooking a harmonious combination of herbs and spices originating with the Maroon people of Jamaica. Core and Supplementary Services The core services of Ackee Tree are to prepare and sell food and beverages to the customer. A supplementary service that Ackee Tree provides is that it maintains the food quality. Supplementary services include is that they deliver the food from the kitchen (backstage) and move it front counter (frontstage) and then finally to you, when you order. Products and Prices: Meal Name Price Patty (Veggie, Beef, Chicken) $ 2.50 Make your Own (Choice of Chicken, Ham, Bacon, Mozzarella Cheese, Cheddar Slices) $ 6.99 Jerk Chicken Sandwich $ 7.80 Mother Clucker $ 7.99 Jerk Chicken $ 8.65 Designing and Managing Process Crafting the Service Environment Decorations/Paintings/Art Scents Location Menu Design Designed Layout People Management When we first went to Ackee Tree we were talking to a young man and he was very helpful with explaining the different meals and how they tasted. When we started to pressure him for various vegetarian meals, we noticed that he got a little irritated and tried to hurry our order to move on to the next customer. We were then moved to a new ordertaker that fulfilled our order which was given to us quickly. Recommendations Focus on Marketing Establish Customer Relationship Fair Prices Allocate more locations Online Website/Mobile App ...
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  • Winter '15
  • Marketing, Jamaican jerk spice, Jamaican cuisine, Ackee Tree

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