10 - 1 Marks: 1 Price elasticity is the slope of the demand...

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1 Marks: 1 Price elasticity is the slope of the demand curve. When price elasticity is LOW? Choose one answer. a. Demand will increase at all price levels b. Demand will decrease at all price levels c. A small change in price will have no effect on quantity demanded d. A small change in price will lead to a large change in quantity demanded. e. A small change in price will lead to a small change in quantity demanded Correct Marks for this submission: 1/1. Question 2 Marks: 1 Even if you have never seen a product before, you may have a sense of what it should sell for based on similar products that you have experienced in the past. Marketers need to be aware of this ___________ when they set prices for new products? Choose one answer. a. Premium price b. Expected price c. Value indicator d. Penetration price e. Skimming price Correct Marks for this submission: 1/1. Question 3 Marks: 1
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Which of the following is an example of a question that can be answered using breakeven analysis? Choose one answer. a. How much will we have to increase our price to meet a target return of 7.5% assuming sales remain constant? b. All of these are questions that can be answered using break even analysis.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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10 - 1 Marks: 1 Price elasticity is the slope of the demand...

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