12 - 1 Marks: 1 One of the ways to leverage brand equity is...

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1 Marks: 1 One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Choose one answer. a. Co-branding. b. Licensing c. Ingredient branding d. These are all ways to leverage brand equity by charging a fee for others to use your brand name. e. Cross-marketing Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Choose one answer. a. Multiproduct branding b. Generic branding c. Individual product branding d. Private branding. e. Excessive branding. Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 _____________ is when a business uses one brand name to cover a variety of products?
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Choose one answer. a. Generic branding b. Private branding. c. Multiproduct branding d. Rubber branding. e. Individual product branding Correct Marks for this submission: 1/1. Question 4 Marks: 1 A major disadvantage of _________________ is that it can be very expensive to create a brand identity for each product. Choose one answer.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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12 - 1 Marks: 1 One of the ways to leverage brand equity is...

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