14 - 1 Marks 1 One of the ways to leverage brand equity is to engage in where you allow others to use your brand name for a fee or other

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1 Marks: 1 One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Choose one answer. a. Ingredient branding b. Cross-marketing c. Licensing d. Co-branding. e. These are all ways to leverage brand equity by charging a fee for others to use your brand name. Correct Marks for this submission: 1/1. Question 2 Marks: 1 A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Choose one answer. a. Copyright b. Nickname c. Brand name d. Advertising slogan e. Patent Correct Marks for this submission: 1/1. Question 3 Marks: 1
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A _____________ is the statement indicating the liability of the manufacturer for product deficiencies? Choose one answer. a. Warning. b. Brand promise c. Label d. Warranty e. Liability Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Choose one answer.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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14 - 1 Marks 1 One of the ways to leverage brand equity is to engage in where you allow others to use your brand name for a fee or other

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