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14 - 1 Marks 1 One of the ways to leverage brand equity is...

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1 Marks: 1 One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Choose one answer. a. Ingredient branding b. Cross-marketing c. Licensing d. Co-branding. e. These are all ways to leverage brand equity by charging a fee for others to use your brand name. Correct Marks for this submission: 1/1. Question 2 Marks: 1 A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Choose one answer. Correct Marks for this submission: 1/1. Question 3 Marks: 1
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A _____________ is the statement indicating the liability of the manufacturer for product deficiencies? Choose one answer. Incorrect Marks for this submission: 0/1.
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