15 - 1 Marks: 1 The first stage in developing brand equity...

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1 Marks: 1 The first stage in developing brand equity is to create _____________ with your potential market. This is frequently accomplished with advertising? Choose one answer. a. Diffusion b. Brand Loyalty c. Brand awareness d. An emotional connection e. Positive Brand associations Correct Marks for this submission: 1/1. Question 2 Marks: 1 If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Choose one answer. a. Brand Loyalty b. An emotional connection c. Brand awareness d. Diffusion e. Positive Brand associations Incorrect Marks for this submission: 0/1. Question 3 Marks: 1
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Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Choose one answer. a. Positive Brand associations b. Brand awareness c. Brand Loyalty d. Diffusion e. An emotional connection Incorrect Marks for this submission: 0/1. Question 4
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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15 - 1 Marks: 1 The first stage in developing brand equity...

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