16 - 1 Marks: 1 A _ is the statement indicating the...

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1 Marks: 1 A _____________ is the statement indicating the liability of the manufacturer for product deficiencies? Choose one answer. a. Warning. b. Label c. Brand promise d. Liability e. Warranty Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 A ______________ or _______________ is usually the property of the business that manufactures a product? Choose one answer. a. Generic brand, no-name brand b. National Brand, Producer brand c. Private-label brand, middleman brand d. Trade name, trademark e. Brand name, service mark. Correct Marks for this submission: 1/1. Question 3 Marks: 1 In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission.
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Choose one answer. a. Infringement. b. Pasteurization c. Cannibalization d. Abuse e. Discrimination Correct Marks for this submission: 1/1. Question 4 Marks: 1 Many companies are incorporated under one name and use a different, more familiar name when they deal with the public. For example you may be more familiar with "Kentucky Fried Chicken" than with the corporate holding company Yum! Brands which operates KFC along with other well known restaurant chains. KFC is a
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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16 - 1 Marks: 1 A _ is the statement indicating the...

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