17 - 1 Marks: 1 Many companies engage in relationship...

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1 Marks: 1 Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Choose one answer. a. An emotional connection b. Diffusion c. Positive Brand associations d. Brand Loyalty e. Brand awareness Correct Marks for this submission: 1/1. Question 2 Marks: 1 In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. Choose one answer. a. Discrimination b. Abuse c. Cannibalization d. Infringement. e. Pasteurization Correct Marks for this submission: 1/1. Question 3 Marks: 1
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Which of the following is NOT a functional benefit of packaging? Choose one answer. a. Meeting intermediary needs. b. Acting as a silent salesperson c. Protecting the product d. Keeping the product dry. e. Allowing the retailer to display the product on store shelves Correct Marks for this submission: 1/1. Question 4
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17 - 1 Marks: 1 Many companies engage in relationship...

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