18 - Marks: 1 _ looks at how new products are adopted by...

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Marks: 1 _____________ looks at how new products are adopted by entire populations. Choose one answer. a. Diffusion theory b. New product development process c. Adoption process d. Boston consulting group e. Cognitive dissonance Correct Marks for this submission: 1/1. Question 2 Marks: 1 The value of the levels of the product concept is that the actual product can be thought of as? Choose one answer. a. A way to deliver the core benefit to the consumer. b. The linkage between the core benefit and the market segment. c. The second step in a marketing program. d. Unfinished until the product has been enhanced by offering a service guarantee. e. The only way to deliver the core benefit to the customer. Correct Marks for this submission: 1/1. Question 3 Marks: 1 A ____________ is a good, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other form of value. Choose one answer.
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a. Segment b. Feature c. Product d. Market e. Featurette Incorrect Marks for this submission: 0/1. Question 4
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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18 - Marks: 1 _ looks at how new products are adopted by...

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