19 - 1 Marks: 1 The central level of the levels of the...

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1 Marks: 1 The central level of the levels of the product concept consists of: Choose one answer. a. The bundle of tangible and intangible attributes that satisfy a consumer's need b. The tangible component of the product offering. c. The core benefit that a consumer will get from the product. d. These are all related to the central layer of the layers of the product concept. e. The consumer's internal motivation for purchasing a product Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Demand for a ______________ is derived. Choose one answer. a. Consumer good. b. All of these goods and products. c. Convenience product. d. Business good e. Specialty product. Correct Marks for this submission: 1/1. Question 3 Marks: 1
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In class, your instructor presented research about businesses showing profit leaders generate 39% of sales from new products while profit laggards generate 23% of sales from new products. What was the point he was trying to make? Choose one answer. a. Businesses would be even more profitable if they didn't waste a lot of time and effort developing new
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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19 - 1 Marks: 1 The central level of the levels of the...

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