21 - 1 Marks: 1 Doc Robertson Designs is a high end fashion...

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1 Marks: 1 Doc Robertson Designs is a high end fashion boutique for professional men. As part of their data mining program, they identified customers who had spent more than $1,000 on merchandise in the past and who had not made a purchase in the past 18 months. These customers were invited to an invitation-only sales event where they could purchase anything in the store for 35% off. This is an example of using data mining for _________? Choose one answer. a. Customer retention b. Market basket analysis c. Customer abandonment d. Customer acquisition e. New product development Correct Marks for this submission: 1/1. Question 2 Marks: 1 A(n) ___________ is a conscious choice from among two or more alternatives? Choose one answer. a. Research finding b. Inference. c. Option d. Decision e. Dilemma Correct Marks for this submission: 1/1.
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Question 3 Marks: 1 One of the major issues in designing computer systems to support a marketing information system discussed in class is? Choose one answer. a. How many data silos will be needed to support the functional areas in the company. b. Who has permission to enter and/or edit information in the database. c. Acquiring licenses for syndicated market research reports.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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21 - 1 Marks: 1 Doc Robertson Designs is a high end fashion...

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