22 - 1 Marks: 1 BruceCo is a company that makes products...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marks: 1 BruceCo is a company that makes products for the coffee industry. They subscribe to IRI's (Information Research incorporated) marketwatch newsletter to help them understand what is happening with coffee in retail stores. This is an example of _____________ in a marketing information system? Choose one answer. a. Decision makers b. Internal information c. Computer hardware and software d. Syndicated reports e. Blogs Correct Marks for this submission: 1/1. Question 2 Marks: 1 BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _____________ in a marketing information system? Choose one answer. a. Acquired databases/internet b. Internal information c. Decision makers d. Computer hardware and software e. Marketing intelligence Correct Marks for this submission: 1/1.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Question 3 Marks: 1 ____________ attempts to identify new business opportunities by analyzing data from past transactions? Choose one answer.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

Page1 / 5

22 - 1 Marks: 1 BruceCo is a company that makes products...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online