23 - 1 Marks 1 Yuli is the California regional manager for...

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1 Marks: 1 Yuli is the California regional manager for a suntan lotion company. Currently the company does not have a distributor in San Francisco. Yuli will use the company's marketing information system to decide whether or not to add a distributor in Northern California. This is an example of a(n) ___________ decision? Choose one answer. a. Data mining b. Executive c. Ad-hoc d. Routine e. Knee-jerk Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is one of the three typical uses for information in a marketing information system as described in class? Choose one answer. a. To generate routine reports showing progress toward meeting marketing goals. b. To make ad-hoc changes in the competitive environment c. To create jobs for information technology professionals d. These are all uses for information in a typical marketing information system. e. To serve as a resource for investors Correct Marks for this submission: 1/1. Question 3
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Marks: 1 Yuli is the California regional manager for a suntan lotion company. Tomorrow morning she must meet with her supervisor for her annual performance review. In preparation for the meeting, she prints a copy of a routine ____________ showing her performance for the year compared to her goals. Choose one answer.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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23 - 1 Marks 1 Yuli is the California regional manager for...

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